Doing good and bad: Guiness, Seagram, Bronner

The things rich people by inheritance do! Promote Buddhism, attend a sex cult, defend Ayahuasca, and promote psychedelics. They are not ALL cigar-smoking capitalists, or broken minds (well many are, or nearly are).

There is Loel Guiness, Dr Bronner

Loel Guiness (Guiness beer)

Loel Guinness came to my attention through my interest in Tibetan Buddhism. He has written and produced a profoundly insightful and readable wonderfully edited and illustrated book on the Tibetan Bon tradition (pictured above). Unfortunately, it is over 180 euro. But worth it.

His website gives away a few details of this biography. However, there are some other additional tidbits of an interesting life in the introduction to the above book.

Since the book is expensive, and may never appear in a different edition, I will quote a few paragraphs.


"As a young man, I was not drawn to conventional life. I carried an uneasiness about inherited wealth and I felt a need to do something or to be something out of the ordinary. For I have always believed and I still believe, that it is the duty of every man of wealth to achieve something - or at least to facilitate something - genuinely extraordinary, something that really pushes the boundaries of human experience or understanding. And since I never saw any real value in conventional success for its own sake, nor any real prospect of satisfaction in the conventional lifestyles of the wealthy, I was drawn to extremes. It was an instinct - a rebel instinct in many ways - that at times let me down some perilous avenues. The intoxications of a misspent youth in New York City for example. But it has also, I like to think, yielded some interesting and valuable results. I adopted a model of philanthropy first with the Loel Guinness Foundation, and later with the Kalpa group - in which I use my resources to support individuals of exceptional potential to realize their ambitions. This has led to some very diverse projects. Back in the 1990s, I worked with Nish Bruce on a project to make the first skydive from space; In London, I worked with a group of former SAS operatives to expose human trafficking gangs to bring them to book. In Florence I supported some groundbreaking diagnostic studies of Leonardo da Vinci masterpieces; and in Tibet, I supported and took part in several unprecedented explorations, one of which was crossing the Chang Tang, as well as three climbing attempts on the notoriously treacherous north-east face of Mount Everest just to name a few.
But through all of these adventures, I was not, fundamentally, a very happy person. Drugs and alcohol played i significant role in my life. In hindsight I now see that I was always trying to prove myself, always running from one thing to another, searching for something to take me out of myself, to forget about my responsibilities, and to feel superior to the run-of-the-mill. I had financial independence, and I had the liberty to do as I pleased. But it was confidence tinged with anxiety, self-doubt and dissatisfaction. And what may have struck others as an arrogant exterior was insecurity and pain

In my case, the traditional emotional support of the wealthy, psychoanalysis and psychotherapy, didn't help at all. If anything, they only encouraged me to indulge my old childhood experiences of loss and abandonment and create a big drama out of my own life. Like spinning oneself a great cocoon with the idea that "I am so special". For me, this just created further alienation and did nothing to alleviate the fardeau on my back - that weight of memories, legacies, responsibilities and expectations which I inevitably carried as one of the main heirs to a major family. So for many years, I was prone to escapism through drugs, alcohol and hedonism. I was always looking for a way out."

Jeffrey Bronfman (Seagram Whiskey)

A man who supports the legalization of the psychedelic/entheogen Ayahuasca, and who headed a US American Ayahuasca church.

He also runs the Ayahuasca Defense Fund.

More common in public awareness is for example another Bronfman heir Clare Bronfman, who is now in prison for her involvement in an abusive sex cult.

Dr. Bronner

Dr. Bronner is the heir to the Bronner soap-imperium. He runs it and supports psychedelic research and advancement using the money of this company, and his personal wealth.

It is EXCELLENT soap!!!! Honestly. It is the only one I use for my body and hair. They seem to be expensive but last a very long time due to the high degree of concentration. I prefer the Peppermint variety.

Strangely, Dr Bronner is mentioned, in 2005 when he was not yet known as connected to the psychedelic scene, in one of the most poetic books on non-duality: "Perfect brilliant stillness" by the British actor David Carse.

The evenr that started it was an early mystic non-dual Ayahuasca experience by David Carse. He cannot have known thst Dr Bronner would later have an Ayahuasca experience too.

One of the books chapters is called "The Dr Bronner's bottle", and it compares his "non-dual gibberish" to what one reads on the labels of Dr Bronner's soap that one finds in health shops. At one point the text juxtaposes Dr Bronner and Rumi.


Bronner, D. (2022, September 9). The All-One Blog. Dr. Bronner. Retrieved 10 September 2022, from

Carse, D. (2005), Perfect Brilliant Stillness.

As pdf

Guiness, L. (n.d.). Loel Guiness. This website may load very slowly

ICEERS. (n.d.). Iceers Ayahuasca Defense Fund and Dr Bronner. Retrieved 10 September 2022, from

Wikipedia contributors. (2022b, August 23). Clare Bronfman. Wikipedia. Retrieved 10 September 2022, from

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